The aim of rebranding was to effectively communicate the company vision, mission, strategy for growth and business, both internally as well as externally. The rebranding had to be followed by communication and initiatives to increase brand awareness through :
1. Identifying the message to be conveyed which includes
a) the product and services
b) principles to which the company adheres to
c) work culture
2. Target group
3. Communication plan
Rebranding was successfully completed.