ING Vysya Zwipe Clasic
ING Vysya Bank Ltd. was launching a new product called Zwipe Classic, with premium features for its users. The same had to be branded and effectively communicated through various collateral and communication.
The work began with the identity creation, envelope, letterhead, cheque book, forms designing. Then we created the Welcome Kit, the initiation collateral, the brand elements and objects.
The work was completed in less than a month time to facilitate faster launch to market, as per the deadline.